This study analyzes China's industrial energy consumption trends from 1996 to 2010 with a focus on the impact of the Top-1000 Enterprises Energy-Saving Program and the Ten Key Energy-Saving Projects. From 1996 to 2010, China's industrial energy consumption increased by 134%, even as the industrial economic energy intensity decreased by 46%. Decomposition analysis shows that the production effect was the dominant cause of the rapid growth in industrial energy consumption, while the efficiency effect was the major factor slowing the growth of industrial energy consumption. The structural effect had a relatively small and fluctuating influence. Analysis shows the strong association of industrial energy consumption with the growth of China's economy and changing energy policies. An assessment of the Top-1000 Enterprises Energy-Saving Program and the Ten Key Energy-Saving Projects indicates that the economic energy intensity of major energy-intensive industrial sub-sectors, as well as the physical energy intensity of major energy-intensive industrial products, decreased significantly during China's 11th Five Year Plan (FYP) period (2006-2010). This study also shows the importance and challenge of realizing structural change toward less energy-intensive activities in China during the 12th FYP period (2011-2015).