Contractor Sales Training: Providing the Skills Necessary to Sell Comprehensive Home Energy Upgrades

Publication Type

Policy Brief

Date Published

08/2011

LBNL Report Number

LBNL-5066E

Abstract

Many comprehensive home energy efficiency programs rely on contractors as the customer-facing "front line" to sell energy improvements. Adding sales skills to contractors' existing technical expertise is key to converting more assessments into comprehensive home energy upgrades. Leading programs recognize the need to support contractors with sales and business training to help them succeed and to support the growth of the home performance industry for the long term. A number of contractor sales training efforts are emerging, including some programs that are seeing encouraging early results.

Secondary Title

Clean Energy Program Policy Brief

Year of Publication

2011

Citation Key

744

Publisher

LBNL

Pagination

5

Place Published

Berkeley