Potential Impacts of Dynamic Electricity Pricing in California: Load Shape and Customer Bill Impacts Under Elastic Customer Response

The increasing penetration of renewable energy in California has intensified grid management challenges, exemplified by the “duck curve” and the resulting need for steep ramping and curtailment of renewables. To address these issues, dynamic electricity tariffs that vary in near-real time are being considered to incentivize customers to shift demand and support the grid. This study extends previous work on the bill impacts of such tariffs in the absence of load response by quantifying the system-level and customer impacts of load response based on customer price elasticity. Customer-level load response modeling was conducted using meter data from 411,000 customers across residential, commercial, and industrial sectors. Customer demand elasticity was estimated using literature-based values, with scenarios ranging from low to high elasticity, including an automation-enhanced scenario. Results indicate that universal adoption of, and response to, dynamic tariffs can significantly reduce peak net load (by 15%) and maximum ramping requirements (by 20%) with moderate elasticity, delivering demand response resources comparable to or exceeding current programs at all elasticity levels. Bill analysis shows that, when responding elastically to dynamic prices, most non-PV customers experience modest savings, while PV customers may see higher effective rates due to lower compensation for exports during low-price periods. Emissions analysis reveals a reduction in per-kWh emissions system-wide, with a total absolute load increase of 2% accompanied by a negligible absolute emissions increase. The study concludes that while dynamic tariffs offer substantial grid benefits, customer bill savings under modeled response behaviors may be too modest to drive widespread adoption without additional incentives or enabling technologies. Future research should model flexible loads and advanced control technologies with greater fidelity to better represent the potential opportunities of dynamic tariffs.