Public Goods and Private Interests: Understanding Non-Residential Demand for Green Power

Publication Type

Report

Date Published

01/2001

LBNL Report Number

LBNL-47300

Abstract

This article presents the results of the first large-scale mail survey of non-residential green power customers in the United States. The survey explored the motivations, attitudes, and experiences of 464 business, non-profit, and public-sector customers that have voluntarily opted to purchase– and frequently pay a premium for – renewable electricity. Results of this study should be of value to marketers interested in targeting these customer segments, to policymakers interested in fostering and understanding non-residential demand for green power, and to academics pondering the motivations for firms to engage in such voluntary environmental initiatives.

Year of Publication

2001

Refereed Designation

Unknown

Institution

LBNL

Pagination

38

City

Berkeley